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Canada’s Luckiest Baby questions

Short answers, with links to the details.

What is Canada’s Luckiest Baby?

Canada’s Luckiest Baby is a free contest for expecting parents and parents of babies and toddlers, run by Parent Life Network, with prizes worth $75K. Win $25,000 from BMO and a $30,000 RESP for your child.

Plus prizes from Huggies, Enfamil, Good Start, Nuna and more. One entry is drawn from all eligible entries, and its owner wins every Canada’s Luckiest Baby prize they entered.

See the prizes →

How do I enter Canada’s Luckiest Baby?

Sign up free with Parent Life Network, then tap Enter on each prize you want. You get between one and ten entries for each prize you enter online.

You can also enter by mail, free.

How to enter →

Who can enter Canada’s Luckiest Baby?

Canada’s Luckiest Baby is open to parents and guardians in Canada who are expecting or have a child under four.

You must be a legal resident of Canada who has reached the age of majority in your province or territory, and either expecting a baby or the parent or legal guardian of a child under four who is a legal resident of Canada. You can also enter with that parent’s or guardian’s permission. Expecting parents can enter too: the sign-up asks for your due date. Employees, officers, directors and agents of 55 Rush, Parent Life Network or any contest partner can’t enter, and neither can anyone who lives with one.

Who can enter →

Can I enter Canada’s Luckiest Baby if I’m pregnant?

Yes. Expecting parents can enter too: the sign-up asks for your due date. The other entry rules still apply: you must be a legal resident of Canada who has reached the age of majority in your province or territory.

Who can enter →

Is Canada’s Luckiest Baby free?

Yes, it’s free to enter, and no purchase is needed to win. You can also enter by mail, free.

One Parent Life Network account and one set of entries per person.

Entering by mail →

When does Canada’s Luckiest Baby 2026 end?

Entries close December 31, 2026 at 11:59:59 p.m. ET. The draw is on January 7, 2027.

The contest opened January 1, 2026. You need a Parent Life Network account by December 31, 2026, unless you enter by mail.

What does signing up ask for?

Signing up asks for your email and a password, then your name, birth date, gender, postal code and phone number, and a few questions about your family, like how many children you have and your youngest child’s birth date or due date.

Entering means agreeing to emails from Parent Life Network. You can unsubscribe any time without affecting your entry or your odds. Some prizes may ask you to let Parent Life Network share your details with that prize’s sponsor for email marketing; you can unsubscribe from those too.

Signing up →

How do I get more entries?

You get between one and ten entries for each prize you enter online, and you can earn up to 2,300 extra entries by following, sharing, watching videos, answering surveys and other actions posted on the contest site.

You can also get every extra entry by mail: send the same details as a mail-in entry, with “Extra Entries” in the attention line.

Extra entries →

How is the winner picked?

One entry is drawn from all eligible entries, and its owner wins every Canada’s Luckiest Baby prize they entered. If that person didn’t enter a prize, that prize is drawn separately from the people who did.

The selected winner must correctly answer a math skill-testing question and sign a release before the win is confirmed. Your odds depend on how many entries you have compared with the total number of eligible entries.

Is Canada’s Luckiest Baby legit?

Yes. Canada’s Luckiest Baby is run by 55 Rush Inc., which operates Parent Life Network, at 300-174 Spadina Ave., Toronto. Meet 17 winners here, each with the public page that announced them.

The official rules are public, and the dates and the draw on this site come from them.

See the proof →

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